AI writes content, and a lot of people use it on their sites. And why not? AI can sound almost human. But, if you look closely, there are still signs that give away its robotic touch.
So, does this affect anything—like readership or reading time?
Well, according to research by Neil Patel Digital, in a five-month period, a human-written article got 283 readers, while an AI-written one only pulled in 53.
That’s a huge difference! I’d automatically go with human content.
But for you? Maybe you like using AI. It’s quick and budget-friendly. But in the long run, what’s the cost? Lower reading time, fewer visitors—and in the end, that affects one thing: ranking.
The smarter approach?
Give it a “human” touch, blending it with your own style. Here are some simple, effective ways to make AI-generated content sound more genuine and relatable so it connects better with your readers.
Related: How To Write a Top-Ranking SEO Article In 2025
1. Add Personal Stories
You have to remember that, at the end of the day, AI is machine intelligence. It does not have the ability to produce personalized content or stories that are relatable to other people.
This is your chance to make the content human.
Carefully include your stories and the commonly used and relatable words in the content.
Tell the reader of a time when something that relates to your brand happened to you, what emotions it evoked in you, and how this particular content brought a solution to you.
Have them walk with you through the story, making it sound like something that most people could easily experience. This human touch will make all the difference.
2. Add Emotions and Empathy
As mentioned earlier, AI has a robotic voice to it. This means it is void of emotions. Use this chance to add in emotions and empathy. Let the content ooze touchy emotions, be empathetic to the reader and sympathize with them during their reading.
Let them not only see words, but feelings.
Most of the time, it is the feelings that move people. In the case of marketing, a person is at a better advantage of making sales if they sell emotions first before the products.
This is the same case with humanizing AI content.
Have the reader on the edge of their seat with emotions. As humans, we are very susceptible to emotions. Reading something emotionalized will evoke the feelings in a reader, which is exactly what you need to keep them on your website.
3. Use Conversational Language and Address the Reader
A conversational language is one that relates to the reader and engages them. It poses questions and thought-provoking sentiments that get the reader hooked and focused on the content.
This is an aspect that is lacking in AI written content.
Most times, the AI seeks to be direct to the point and answer questions. It does not give room to converse with the reader and put them in an interactive mood.
To humanize AI content, make it be about the reader most of the time.
Talk to the reader and give them a chance to have an option to answer you. This takes out the edge in the content and makes it enjoyable to read, rather than bearable.
Sometimes, even make it like a two-way conversation, where you create two parties. The reader will assume the second party and follow into the conversation. This will captivate them.
4. Incorporate Interactive Elements
Interact with the reader to humanize the content. You can do this by using rhetorical questions to push the reader to answer in their head. You can also add a call to action that will direct the reader’s steps.
This is how the reader will successfully interact with your content and bring you the desired outcome.
Other interactive elements include sending the reader on a quest to find out more.
This could be giving them a later task to find out something or even right there. It makes the reader busy and engaged. It also makes them feel like a part of something rather than the outsider looking in.
Such inclusive methods are far from AI creativity.
5. Integrate Human Insights and Edits
Human insights and edits include things like links to sources of information. If you use AI regularly, you will notice that it does not fact-check or provide a source of its information. Well, apart from Perplexity, which might sometimes be wrong.
This is the best chance to beat an AI checker. Ensure your content has sources that are accurate and real.
As for edits, ensure your content is edited to read and sound human.
These are quick edits that do not take much of your time but create a significant difference. Improve your article by looking for edits that differentiate AI and human written content.
6. Use Sensual Language and Visual Imagery
When humanizing AI content to sound human, give the reader a real experience.
Make sure that you are able to pull them from the article and place them in a real setting. Let them use most, if not all, of their human senses. Bring out their feelings, imagination, and sensations.
You should be able to make the reader visualize what you are saying in their head. Have them vividly visualize what it is like to flow into your content.
This is a strategy that the AI cannot achieve since it lacks the imagination of a human mind. AI lacks vividness, which is advantageous in humanizing its content.
7. Maintain Your Brand Voice
Finally, maintain your brand voice. AI sometimes makes the content sound stiff or robotic. Rework any awkward-sounding places in the text and eliminate some sentences so that your brand voice is clear and consistent.
Let your brand’s personality come through right from the beginning.
You want your readers to feel that connection right to the end. Once you lose that tone, it’s tough to hold their interest, and that first impression is your hook.
Transform Your Content with Browrd!
At Browrd, we help you create writing that speaks to your audience. Whether you want to make AI-generated text feel more human or write original pieces that show off your brand’s personality, we can help.
Let’s connect with your readers and get them excited about your content. Don’t settle for robotic writing—get in touch with us today, and let’s make your content shine together!