It is not tricky to get an SEO article to a high-ranking position. The fact is, if done right, an SEO article improves your online visibility, attracts the right readers, and even increases sales.
But of course, SEO can get very competitive.
That’s why, today, we are exploring five easy-to-follow tips that will make a real difference in the quality of your article and, subsequently, the ranking. These steps are practical.
1: Find the Right Article Length
First of all, let’s get a length for your article that’s just right. Why is that so? Well, the depth you put into your content actually makes quite a difference in its ranking.
According to Browrd’s research, the top-ranking articles sit at about 1,447 words. This implies that a good benchmark to shoot for is anywhere between 1,500 and 2,000 words.
How does this range help?
To dig into your topic, offering your readers value in information to stay interested and hopefully encourage them to take action. But don’t forget, it’s not about length; it’s about making those words count. If you’re only padding things out, you risk losing readers halfway through.
For example, let’s say you’re writing on “Best Indoor Plants for Beginners.”
After checking out the top search results, you find that they all seem to be about 1,300 words long.
In such a case, aim at 1,500 words and dig deeper into specific care tips, lighting needs, and easy-growing plant varieties so that your article offers more without seeming like extra fluff.
2. Focus On Keyword Optimization
Keyword optimization is one of the most effective ways to increase your article’s prominence. You add some keywords that would help the search engine make out what your article is all about.
This, therefore, provides ease to the target readers in finding it.
Let’s walk you through how this works.
Start with Primary Keywords
Primary keywords as the main idea of your article. For instance, if you’re writing an article on “How to Spend Your Weekends in Missouri,” your primary keyword might be “weekends in Missouri.”
This keyword helps search engines and readers understand the central theme of your piece.
- Where to Place Your Primary Keyword:
Make sure it appears in a few key spots—like the title, introduction, and subheadings. This way, both search engines and readers get a clear sense of your article’s focus right from the beginning.
- Example:
In the title, you might write, “Top Ideas for Weekends in Missouri.” In the first paragraph, you might say, “Spending weekends in Missouri is a great way to explore its hidden gems.”
Add Secondary Keywords Naturally
After you’ve chosen your main keyword, sprinkle in some secondary keywords. These are closely related terms that support your main topic.
So, using our example, secondary keywords might include “Missouri weekend activities” or “things to do in Missouri.”
Tip: Add these secondary keywords where they fit naturally. Don’t force them in; just let them blend in with the content. This keeps your article smooth and easy to read while boosting SEO.
- Why This Matters:
Natural keywords let them pick up on main ideas without feeling bombarded by repetitive terms.
Quick Reference Table: Keyword Placement
| Keyword Type | Example | Suggested Placement |
| Primary Keyword | weekends in Missouri | Title, intro, subheadings, conclusion |
| Secondary Keywords | Missouri weekend activities | Throughout paragraphs, in subheadings if suitable |
| Related Keywords | things to do in Missouri | Scattered naturally, no more than 1-2 times per paragraph |
Keep Keywords Balanced: Avoid Overuse
You might be wondering, How much is too much? It’s a good question because overusing keywords, also known as “keyword stuffing,” can hurt your article more than help.
Overuse can make the content feel forced, which might make readers leave sooner—and search engines notice that.
- Good Practice:
Aim for a keyword density of around 0.5% to 1.5%. In other words, for a 1,000-word article, using your main keyword 5 to 15 times should be plenty.
- Example Calculation:
For a 1,500-word article, using the main keyword about 8 to 22 times would keep it natural and balanced.
Finding the Right Keywords
Now, how do you know which keywords to use?
This is where tools like Google Keyword Planner come in. This tool is free and easy to use. Just type in a description of your article, and it will show you relevant keywords along with details like:
- Search volume – how many people are looking up this keyword?
- Competition – how many other sites are using the same keyword?
Using this data, you can pick keywords that not only fit your article but also stand a good chance of being found by readers.
3. Optimize The User’s Experience
Creating a great user experience isn’t complicated—it’s about making your content enjoyable, easy to read, and helpful.
When people find real value in your content, they’re likelier to stick around, explore, and even come back. Plus, happy readers mean better chances for conversions and sales.
Let’s make sure your site’s a place they’ll love.
➡ Speed Things Up
Nobody likes waiting. Readers are less likely to click away when your site loads quickly (ideally in under 3 seconds).
Studies show that pages with quick load times enjoy way better engagement, so consider this an easy win for user experience.
Tips for a Faster Page:
- Compress images to speed up load times.
- Limit pop-ups that can slow the page.
- Simplify site structure for smoother navigation.
➡ Go Mobile-Friendly
With so many readers browsing on their phones, a mobile-friendly site is essential. When everything works smoothly on mobile, you’re ready to reach people on the go.
Whether they’re browsing on the subway or lounging on the couch.
➡ Add Visuals to Mix Things Up
Words alone can get heavy. Adding images, animations, or quick demo videos keeps things fresh and helps explain concepts in a flash. Visuals break up the text and make the info easier to digest and way more interesting.
➡ Speak Their Language
Speak your audience’s language. If you’re writing for teens, go casual and keep the terms simple. A more formal tone and industry terms will feel just right for professionals.
Familiar language builds a connection and makes the content feel tailored just for them.
➡ Keep Paragraphs Short and Sweet
Short paragraphs with a single focus make your content easy to read. Each paragraph should say one thing clearly—readers will appreciate the clarity, and it keeps them engaged.
4. Create Engaging Headlines and Subheadings
Headlines are the first impression your article makes. They should be catchy and informative to attract readers and make them want to learn more. A compelling headline sets the tone for your piece and hints at the value readers will gain.
For instance, instead of using a generic title like “SEO Tips,” try something more captivating like “5 Game-Changing SEO Tips for 2025.” This not only grabs attention but also clearly states what to expect.
Tips for Great Headlines:
- Use Numbers: Titles with numbers, like “5 Ways to Improve Your SEO,” tend to perform better because they promise a list and make it easy to digest.
- Keep It Clear: While creativity is key, clarity shouldn’t take a backseat. Ensure your headline conveys the article’s main idea without being too vague.
- Incorporate Keywords: Including your primary keyword in the headline helps with SEO while also signalling to readers what the article is about.
Subheadings Matter Too!
Subheadings are your article’s signposts. They help readers navigate your content and give them a sense of structure.
For example, if you’re discussing SEO trends, your subheadings could include “Voice Search Optimization” and “AI in Content Creation.”
This breaks up the text and keeps readers engaged by giving them clear expectations for each section.
5. Use Internal and External Links Wisely
Linking is an integral part of SEO that often gets overlooked. Incorporating internal and external links into your articles can enhance your content’s credibility and usability.
Internal Links:
Internal links guide readers to other relevant pages on your site. For instance, if you mention keyword research in your article, you might link to a previous post titled “The Ultimate Guide to Keyword Research.”
This keeps readers on your site longer, improving their overall experience and boosting your SEO.
External Links:
On the other hand, external links direct readers to other authoritative websites. Linking to reputable sources enhances your article’s trustworthiness.
If you cite a study or data point, linking to the source provides readers with additional context and information.
Best Practices for Linking:
- Keep It Relevant: Only link to content that adds value to your article. Avoid random links that don’t enhance the reader’s understanding.
- Open in a New Tab: When linking externally, set the link to open in a new tab. This way, readers don’t navigate away from your site completely.
- Limit the Number of Links: Too many links can be distracting. Aim for a balanced approach, incorporating a few well-placed internal and external links.
By focusing on solid headlines and smart linking, you’re setting your article up for success.
Not only will it rank better in search engines, but it will also provide a richer, more engaging experience for your readers.
Boost Your SEO Success with Browrd – Start Ranking Today!
Ready to see your content climb the ranks?
With Browrd’s quality-driven SEO strategies, your articles can attract the right audience, increase visibility, and help your brand stand out.
Let’s make your content a top performer—reach out to Browrd today and discover how we can elevate your SEO game!